#Facebook viewer update

If Facebook users walk away from your videos having gained something positive, the likelihood of them coming back increases exponentially. Fortunately, the key to earning loyalty can be boiled down to just two words: provide value. The math is simple: The more loyal your viewers are, the higher your organic video content will rank the higher your organic video content ranks, the more video views you’ll accumulate.įacebook Watch is the platform’s hub for video content.Įarning the loyalty of users is imperative to your video marketing success. Users watching your content regularly, users searching for your content regularly, users going out of their way to like and share your content regularly-these are things Facebook looks for in order to determine how loyal your viewers are. Going forward, we will add more weight in ranking to videos that people seek out and return to week after week.” “Intent and repeat viewership are important factors we consider when surfacing videos to people in News Feed.

#Facebook viewer update

May 2019: Facebook announces an update to their video ranking algorithm that explicitly increases the influence of three key factors, one of them being loyalty. Give users a reason to come back (i.e., provide value) Find out what they’re doing with their video ads. To put it in terms of a video views campaign, earning a high-quality ranking means more video views at lower prices. If you earn a high-quality ranking, you’re rewarded in two ways: (1) your ad gets delivered more frequently and more favorably than your competitors’ ads, and (2) you get discounted prices for impressions and optimization events. I repeat: in comparison to the others competing for the same audience. As you might infer from the name, quality ranking measures the quality of your ad in comparison to the others competing for the same audience. March 2019: Facebook sunsets the opaque metric known as relevance score-essentially a more confusing version of Google’s Quality Score-in favor of three new replacements, one of them being quality ranking. Let’s discuss six tactics you can use to get more Facebook video views this year. Got your campaign settings ironed out? Awesome. 6 ways to get more Facebook video views this year Just keep in mind that impressions are cheaper because they’re (generally) less valuable. Whether you pay for each impression or optimization event depends on your broader goals. 2-Second Continuous Video View: Pay every time your video ad is played for at least two continuous seconds.If you choose 2-Second Continuous Video Views, the following are your payment options: ThruPlay: Pay every time your video ad is played to completion (if shorter than 15 seconds) or played for longer than 15 seconds.Impression (default setting): Pay every time your video ad is delivered to a user.If you optimize for ThruPlay, the following are your payment options: Additionally, it will determine your set of choices when it comes to deciding what you want to pay for. For one thing, it will determine Facebook’s approach to delivering your video ads (i.e., types of users, times of day, distribution across platforms, and so on). It’s important that you think carefully about this decision-for two reasons. As such, the platform will optimize the delivery of your ads in order to get your videos in front of users who are most likely to engage. When you elect to run a video views campaign, you send a simple (yet important) message to Facebook’s algorithms: Getting people to watch my content is my top priority. For those of you who are strictly interested in organic video, the tips in the next section are still applicable!įacebook offers 11 different types of campaigns to their advertisers- video views being one of them. If you’re thinking about putting some money behind your Facebook videos-which, for the record, I wholeheartedly recommend-this refresher is for you. Don’t bounce after the sixth tip I’ve got some examples that everyone can learn from! Facebook video views campaigns Create content specifically for Facebook.Give users a reason to come back (i.e., provide value).Then, I’ll dive into my six tips for increasing your Facebook video views this year: Let’s kick things off with a quick refresher on Facebook ad campaigns.